For many, Christmas begins with a magical day out that brings the festive season to life. Returning to Olympia London from 26–29 November, The Ideal Christmas Show is bigger, brighter, and more magical than ever.
At its heart is the ultimate Christmas shopping experience, with more than 300 brands offering thoughtful gifts, decorations, home inspiration, artisan food and seasonal treats. Discover new experiences including the Entertainment Hub, Merry Little Gift Village and Personalisation Pavilion, packed with unique finds, bespoke presents, and festive inspiration.
But The Ideal Christmas Show is about much more than shopping. Enjoy hands-on wreath making and festive drinks-making workshops or make special family memories with the Family Magic Pass, including Santa’s Grotto, decorating a sweet treat and a family photograph.
Food lovers can head to the brand-new Festive Food Stage for Christmas favourites, taste tests, lively debates and interactive sessions celebrating the flavours and traditions of the season. When it’s time to unwind, Santa’s Speakeasy offers festive cocktails, live music, and seasonal treats in cosy surroundings.
For an extra-special day, upgrade to VIP for exclusive lounge access, complimentary refreshments, a luxury goody bag, and festive touches throughout your visit.
Whether you’re returning to a favourite tradition or starting a new one, gather family and friends and make memories together. Because The Ideal Christmas Show isn’t simply a festive day out – it’s where Christmas begins.

Show Dates & Times:
Thursday 26 November 2026: 10am-8pm
Friday 27 November 2026 – Sunday 29 November 2026: 10am – 6pm